The project is located at a unique connection point between three contrasting neighborhoods, next to a central road axis and to a future Metro station that is designed to cater for 100,000 passengers weekly.
The design responds to the project's unique location as well as the diverse uses required and the needs of the surrounding neighborhoods. Moreover, the program provides additional uses, including temporary spaces for crafts, community spaces, recreational and cultural areas as well as open spaces, which also add value to the wider urban area. The complex’s unique shape offers 4 main facades without an operational rear facade, creating a three-dimensional urban space that is accessible from all sides that also draws users and visitors from the surrounding neighborhoods and streets into the complex. Thus, the buildings’ facades are uniform on all sides, creating a grid that becomes more distinct on the upper floors. The complex is partially raised from the ground, creating open and covered areas to accommodate public programs, including playgrounds, sports gardens and a cultural square. Some public functions link with the -7 m level aligned with the Metro, connecting passengers with the complex’s public functions. By connecting passengers with the complex’s public areas, the connectivity between infrastructure and public space is enhanced, eventually turning the complex into a destination.
Project Architect: Smadar Efrati-Ayal
Creative Director: Keshet Rosenblum
Team: Daniel Varon, Safir Shalev, Jeremie Mellul, Adi Ariam
Renders: Elad Goshen