The existing building is detached from the surrounding streets and the pedestrian access is blocked by various obstacles. Therefore, instead of placing the programs next to one another and burdening the site even more, we decided to stack the different programs one on top of the other.
At the encounter between the programs, wherever they conflict with each other, we took advantage of the distortion created, and placed interesting architectural moments – a Sky Lobby above the parking floors, a panoramic administration conference room on a high floor, and a main entrance to the parking floors on the ground level. The tower created a landmark entrance to the city, allowing the opening of the site to its surrounding and linking the new building to the existing one, in order to create one structure that is coherent and whole.
Project Architect: Shachar Beer
Team: Smadar Efrati, Gal Ravit, Martin Neiman, Asaf Dali, Carolyne Groves, Danielle Ella, Keshet Rosenblum, Lihi Yalin, Oded Fux, Ofer Ellen, Omer Pener, Maya Paran, Rany Mahameed, Roy Tamir, Sally Alawady, Tamar Zelinger, Tslil Shai
Photography: HQ