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Blackout Protocol is a site-specific installation for Jerusalem Design Week 2023, responding to the curatorial theme Lies and Falsehoods through architecture, illusion, and perception.
Installed at the historic Hansen House, the project investigates the nature of the lie as a manipulative force — one that distorts, hides, and reveals simultaneously. Lies, like shadows, are rarely absolute. They twist around fragments of truth, simplifying complex realities into singular perspectives. The installation casts a black, fragmented “X” across the façade and grounds of Hansen House — a three-dimensional shadow composed of dispersed black planes. From a distance, it appears as a unified mark suspended in space. But as visitors move through the site, the illusion falls apart, revealing a scattered accumulation of parts. Blackout Protocol operates like the lie itself: visible only from a certain angle, seductive in its clarity, but fundamentally unstable. It becomes a spatial metaphor for the distortion of truth — a temporary anti-spotlight that haunts its context and narrows the field of vision.
Creative DIrector: Keshet Rosenblum
Team: Josh Horovitz, Ayal Pomerantz, Dor Bellaiche
Collaborators: Stuart Semple / Culture Hustle, Hadar Peretz
Photography: Dor Kedmi, HQA
Creative DIrector: Keshet Rosenblum
Team: Josh Horovitz, Ayal Pomerantz, Dor Bellaiche
Collaborators: Stuart Semple / Culture Hustle, Hadar Peretz
Photography: Dor Kedmi, HQA