The 186,000 sq.m. Lea Goldberg Masterplan reimagines a disused area in the heart of Lod — enhancing connectivity, upgrading infrastructure, and introducing new housing, commerce, and high-quality public space.

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Lod, located southeast of Tel Aviv, is a historically significant city with a diverse population, but decades of underinvestment have left much of its core disconnected and underserved. The city’s fragmented fabric — shaped in part by rail infrastructure — has limited access and reduced the effectiveness of its public realm. The masterplan addresses these challenges by redeveloping four strategic plots, unlocking underutilized land and introducing a walkable, mixed-use district. The program includes 782 residential units, 7,130 sq.m. of retail, 8,000 sq.m. of office space, 2,250 sq.m. of public facilities, and 4,700 sq.m. of parking. Commercial and office uses line the lower floors to activate the street, while housing is placed above to create a continuous, human-scaled edge. A streamlined, cost-effective structural system enables efficient construction. To avoid visual monotony, subtle design moves — such as shifting concrete beams on the lower floors — introduce rhythm and asymmetry to the façades, enhancing street presence and interior experience. Developed with the Israel Regeneration Urban Renewal Authority and Lod Municipality, the project is underpinned by a sustainable financial model that raises land value through public investment. The result is a scalable, inclusive urban strategy that positions Lod for long-term growth.