




This proposal envisions a new city in the Negev Desert — a forward-looking model for ecological living, social integration, and urban resilience in extreme climatic conditions.
Designed as a rural-technological hybrid, the city introduces an innovative framework that supports both economic development and cultural sensitivity. With a large population of Bedouin residents in the area, the plan considers traditional ways of life while integrating advanced infrastructure and inclusive planning strategies. The city will span 4,000,000 sq.m. and be developed in phases, beginning with 2,500 housing units. The planning concept elevates residential structures to create a shaded, car-free public floor beneath — a community-oriented zone that promotes walkability and social interaction. This “flying carpet” of housing wraps around courtyards and encourages passive cooling and desert-adapted living. Infrastructure systems — including water, energy, transportation, and sewage — are placed underground, supporting both immediate needs and long-term regional expansion. This layer allows for flexibility, minimizing surface disruption and future-proofing the city’s operations. More than just a sustainable blueprint, the project offers a new social contract between citizens and the municipality — one rooted in equity, innovation, and coexistence in one of Israel’s most challenging and opportunity-rich environments.
Project architect: Smadar Efrati
Creative director: Keshet Rosenblum
Team: Lealla Solomon
Project architect: Smadar Efrati
Creative director: Keshet Rosenblum
Team: Lealla Solomon